Arns is strongest when the same invention can be translated differently for different readers without changing the scientific substance. A TTO director, a motivated campus team, a studio operator, a founder, an inventor, and a corporate evaluator do not need the same first explanation.
The goal is to demonstrate how the same asset can be translated into a clearer first experience for many stakeholder types.
The status quo asks many different readers to interpret the same abstract listing or PDF and somehow arrive at the right next step. Arns turns that static artifact into a structured decision surface: plain-language explanation, audience-aware analogy, likely route, next diligence question, and portfolio context. That is what makes the system teachable, scalable, and institutionally useful.